Philip Kotler; Gary Armstrong <br/><br/>
Principles of marketing 12 Edition 

 - Upper Saddle River, N.J.  Pearson Prentice Hall,  2008 
<br/><br/><label>ISBN: </label>978-0-13-613237-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS